Around the corner
Wayfinding Installation / Competition Win 
London / United Kingdom

Client: City of London / Culture Mile

Construction: Build and Be Scene 
Cutting: Cut and Construct
Lighting Designer: MBLD London
Lighting supplier: Lumino Distribution Ltd
Structural Engineering: Arup

Team: Karsten Huneck, Bernd Truempler, Alice D’Andrea, Marco Fedrigo, Matilde Dufour

The proposal is a continuous journey along the South – North route of the Culture Mile that creates a narration including key locations that are defined by the cultural significance of each place.

This narration derives from the consideration of the history of London as a whole and the City in particular: The exploration of literature of the early 20th century, a time when the City of London was starting to thrive and many writers focused on the subject of an enigmatic London.

In “Jacob’s Room” Virginia Woolf wrote:

“The strange thing about life is that though the nature of it must have been apparent to every one for hundreds of years, no one has left any adequate account of it. The streets of London have their map; but our passions are uncharted. What are you going to meet if you turn this corner?”

This literary piece acts as the perfect metaphor for the walk of the Culture Mile. The last sentence “What are you going to meet if you turn this corner?” will be written/placed between the Millennium Bridge and the Barbican.

Herewith a new emotional connection is created that allows the visitor to explore an otherwise overlooked thoroughfare and its cultural destinations.